Due to the recent revolution in technology, everything seems to get digital and online. Even the marketing and selling of your products need some digitalization. Hence, the concept of digital marketing came into the picture. But again it’s a headache as to which channel of digital marketing works best for you. So no worries, I’m here to help you with that, email marketing works best as you can directly interact with your customers who help you to get sales very easily. Since you’ve realized the importance of email marketing to get leads that actually convert but fed up with sending personalized emails manually. Hence now, looking to get it automated so that you won’t have to involve yourself anymore in sending those emails. And you want your digital version to work for you. Then, please read my Convertkit Review (2020) to the end. I’m confident that you will get the solution to your problem.
First, let’s understand what is email marketing, and why is it important?
No matter what plans you follow, even a widely popular post won’t help you grow your list if you don’t have a system to capture that traffic. Social media has really poor engagement. So, we need a platform where almost every interaction gets attention.
Can you guess what that is?
Yes, it’s none other than email.
Every week someone writes an article on how email is dead or dying and needs to be replaced. The social media gurus will only mention the way to increase your Twitter and Facebook followers. What they won’t say is that engagement is very low on those platforms.
On Facebook, it is often hard to get even 15% of your fans to see a single post, and even there is no guarantee that they will actually read it.
With email, it’s not hard to get a 50% or higher open rate. This means that over half the people that receive it actually interact together with your content. On some marketing emails, we’ve seen open rates as high as 79%. No one has been able to prove another platform with higher engagement.
By reading the above, we’ve understood the importance of email marketing. Now, it’s time to find out the best tool to get this entire process automated, interactive, and result-oriented. You might be wondering which tool I am referring to? So it’s none other than Convertkit.
So here is a brief explanation about Convertkit.
ConvertKit is a full-featured email service provider (ESP) created by Nathan Barry. Thanks to its ease to use, automation, and other features, it’s one of the fastest-growing email marketing companies around. It also offers customizable sign-up forms and landing pages to get more email subscribers.
Why is ConvertKit Different from Other ESPs?
- Most of the email service providers were built with old technology and design trends, leading to overly complicated tools with steep learning curves (like KEAP) or not built for modern-day use cases (like MailChimp).
- It is easy to use, decently powerful, and its paid plans are fairly priced. They also offer a free landing page plan.
- It is designed for one type of target audience: online creators (like bloggers, and YouTubers). This means there aren’t a lot of eCommerce-focused features that you don’t need.
Now, it’s time to share my personal feature which I like the most about this tool is “Automation.” You might be wondering what this actually means? So, it’s nothing but the automated process of sending email across to your prospects, and the best part of this is that it seems very personalized when your prospect actually reads. Sometimes, they might feel that you’re actually talking to them, but that’s not the reality as it’s your digital version which talks to them.
So how this feature works in the Convertkit tool is, you need to design your email responses based on the available data of your prospects. It’s a one-time process and after that, you can sit back and relax as your digital version will start playing its role on your behalf. But honestly, it looks a little complicated and technical as far as entering the data is concerned but nothing to worry about, you can easily learn that through YouTube videos as it’s not rocket science.
By now, hope I’ve convinced you to take some actions to get the best out of the Convertkit. Please let me know your thoughts on this.